Pharmaplanter Technologies is a platform and incubation biopharmaceutical company which focuses on innovative oncological drugs and life science technology development. The redesign process aims to provide an attractive design that fufills the company’s vision and level up the corporate image.
A commercial website is a primary marketing tool for its company, making a lasting first impression for potential clients. Hence, the objective of the Pharma planter website redesign case was to enable easier browsing and to help to level up the brand image, while still preserving the purpose & information from its existing pages.
A clean, modern and professional website would raise awareness, trust and credibility among visitors to the company.
The biopharmaceutical company website has an outdated design that doesn’t fulfill the company’s vision. Having little knowledge about biopharmaceutical companies, my challenge is to provide a unified theme that matches their brand.
As a sole freelance designer, I was in charge of redesigning their website. The old website was created long time ago and today is inconsistent with the needs of the company. It looked like this:
I identified several issues with the old website that caused it to be less competitive.
Renew to design a responsive website that showcases a combination of sleek modernity and professionalism while clearly providing all of the site architecture and text hierachy. Creating brand image and identity in order to increase its credibility.
The design recieved exellent feedback from the company and now it stands the real test - in front of the visitors. Apart from the value that the new design gives to the company, I’m glad that I got to participate in the project and used my skills in practice since biopharmaceuticals are revolutionizing the world of medicine and saving the lives of thousands of people.
